One constant in the auto industry is change and since human nature is also a constant, most productive change is driven by technology. New technology-driven solutions are able to integrate proven real-world selling systems with efficient and scalable online platforms to sell more vehicles and service with less staff. Auto dealers know they need to leverage social media and the viral marketing messages that it generates, but they don’t have the resources or skill sets to do it; yet! Salespeople and brick and mortar dealerships will always have a role in the sales process; however, tomorrow’s virtual dealerships are already being built. Automotive advertising vendors have developed a variety of customer-centric online applications that blur the line between the real and the virtual world allowing dealers to use C2C comments to market to social networks from the inside out vs. B2C that does it from the outside in.
Consumers own the dealership of tomorrow, today… so get to know your new boss! Monetizing social networking is the challenge of the day and automotive advertising agencies that hope to serve their auto dealer marketing clients need to apply new technologies and consumer-centric solutions to put their customers to work for them.