Online Marketing Tips for Automotive Businesses
September 5, 2017

Online Marketing Tips for Automotive Businesses

Deciding the right marketing method, devising an effective strategy, and implementing it in the right way is not as easy as you may think. You may need the professional services and expertise of a leading automotive advertising agency or experienced marketers, especially if you are a newbie in the automotive digital marketing landscape. Let us check out some simple and easy automotive online marketing tips for increasing your business exposure and reach.

The best automotive online marketing

Creating videos: High-quality and visually appealing videos can be the most excellent way to connect with users. Consumers always prefer watching a short video rather than reading a long document of text information. Since it provides a quick overview of a product, automotive video production should be encouraged. YouTube, the most visited video sharing website, has more than 1 billion users and half of the YouTube views are made on mobile devices. Automotive video production and uploading it to YouTube can give your business a competitive edge in the market.

Online Marketing Tips for Automotive Businesses

Publishing great content: Getting noticed on the noisy and competitive virtual platform is difficult. But the search engines can take your web presence to the top, only if you have great and valuable content for the audience. Publishing and sharing unique, appealing and relevant content on your website blog, social media, or similar online platforms is one of the best automotive online marketing techniques to increase your search engine rankings by a greater extent. The more you blog or guest post, the more are the chances to drive traffic to your website.

Leverage social media: Have you been making the most out of social networking channels? We all are well aware about the exploding popularity of social media websites including Facebook, Twitter, Instagram, LinkedIn and more. Creating a Facebook page, Twitter account, or Pinterest boards can help you in improving your customer relations and interactions. If you need to know more you can visit this link:http://www.carcareconnect.com/9-internet-marketing-tips-for-your-business/ here. Always make sure to remain as active using any social networking sites and or channels through sharing informative information, contents, posting new business updates, giving new and lots of sales offers, etc.

Like other types auto dealer marketing, direct mail could also be a successful if utilized correctly or it could also fail if it is not used the right way. If you research, plan, and execute it well, it is possible to enjoy its many benefits. For each business, the answer could somehow be different but you can always base the decisions on relevant statistics and on the best practices. With this type of marketing, the list of customers is much more than just a way to reach audience. The list is actually your audience and your success will depend largely on the accuracy and the relevance of the mailing list. It is very important to find and select the best mailing list for marketing.

Social media marketing or blogging is generally free, but it can be time-consuming. Similarly, a traditional automotive marketing agency for advertising strategy such as print ads as well as TV commercials are so expensive. In the end don’t forget to visit our best article here. That is why it must be the best to make and device strategy that will combine with the best for both the traditional and the digital marketing methods and techniques.

Please follow and like us:
Automotive Advertising Agencies Must Promote Training to Help Them Sell More Cars And Services
September 5, 2017

Automotive Advertising Agencies Must Promote Training to Help Them Sell More Cars And Services

Auto advertising agencies had been always tied with an auto dealer customer’s bottom line is—whether they already knew it and or not—with today’s automotive advertising agencies are realizing that their areas of responsibility do not stop at the front door of the auto dealership.  Automotive marketing for advertising plans geared for the Internet using digital marketing platforms coupled with internal sales and service processes powered by integrated technologies to provide efficiencies which allow auto dealerships to operate with low budgets and support staff in sales and service.

Automotive advertising applications

Unfortunately, many auto dealers and automotive advertising agencies have been operating with the false sense of security that the people aren’t as important as the technology and/or the processes that they have applied to replace them.  That is as untrue today as it was yesterday. People still like to do business with people that they like and human nature has survived on the World Wide Web.  The real solution for auto dealers forced to operate with fewer sales people and service writers is to train them in the use of the new technology; however, not at the expense of training them in understanding human nature and proven old school best practices to sell a car.

Automotive Advertising Agencies Must Promote Training to Help Them Sell More Cars And Services

New technologies and automotive advertising applications include training solutions that offer efficiencies similar to other sales and service processes that have been applied to reduce expenses for auto dealer marketing.   However, even the best training system can’t teach someone to be a nice person and/or to place their customer’s interests ahead of their own. These applications must be coupled with people skills that are best hired vs. taught and they start before the sale or even the hiring of the sales person or service writer ever begins.

Internet-based applications like to hire the Winners help human resource departments sort through applicants in the hiring process.  Their focus is on personality traits and people skills surfaced in a series of videos posted on a site that is linked to help wanted ads.  You can also visit our link:http://www.limosbylydia.com/automotive-advertising-agencies-leverage-viral-marketing-social-media-new-technologies/ here. This screening process allows the auto dealer to determine how the applicant will react to various real-world scenarios in the sales and service process.

Newly developing applications focused on enhancing the sales process with integrated training components are also in development.  Applications designed for kiosk, desk top, and even mobile platforms promise to support sales and service staff before, during, and after the buying and shopping experience for customers.  Providing sales people and service writers with best practices and word tracks to enhance the customer experience during their sales and/or service presentation will empower the staff by offering them relevant information to help the customer make a buying decision.

Automotive advertising agencies are tasked with evaluating new technologies and automotive advertising applications to provide more for less for their auto dealer clients. You should also visit here to know more on-line. The presumption that these technologies can—or should—replace people in the process is misguided if it doesn’t increase the productivity of the people that remain.  Training will increase the R.O.I. that auto dealers receive from their staff.  More importantly for an automotive marketing agency is that training will directly impact the auto dealers bottom line which is certainly part of the job description for automotive advertising agencies in today’s challenging auto industry.

 

Please follow and like us:
Automotive Advertising Agencies Leverage Viral Marketing Through Social Media and New Technologies
September 5, 2017

Automotive Advertising Agencies Leverage Viral Marketing Through Social Media and New Technologies

One constant in the auto industry is change and since human nature is also a constant, most productive change is driven by technology. New technology-driven solutions are able to integrate proven real-world selling systems with efficient and scalable online platforms to sell more vehicles and service with less staff. Auto dealers know they need to leverage social media and the viral marketing messages that it generates, but they don’t have the resources or skill sets to do it; yet! Salespeople and brick and mortar dealerships will always have a role in the sales process; however, tomorrow’s virtual dealerships are already being built. Automotive advertising vendors have developed a variety of customer-centric online applications that blur the line between the real and the virtual world allowing dealers to use C2C comments to market to social networks from the inside out vs. B2C that does it from the outside in.

Digital marketing by auto dealers

Consumers own the dealership of tomorrow, today… so get to know your new boss! Monetizing social networking is the challenge of the day and automotive advertising agencies that hope to serve their auto dealer marketing clients need to apply new technologies and consumer-centric solutions to put their customers to work for them.

Automotive Advertising Agencies Leverage Viral Marketing Through Social Media and New Technologies

The explosive growth of Internet-based digital marketing by auto dealers has been fueled by dealer’s needs vs. their wants as advertising budgets have been reduced in synch with reduced sales volume and profit margins. The initial investment for many dealer marketing was limited to building their online virtual showrooms as consumers replaced their local car row with the Internet Super Highway as the place to shop for a vehicle. You should also visit this link:http://www.turbomarketingsolutions.com for more to know. The consolidation of brick and mortar facilities may have been accelerated by a shrinking economy and government dictates; however, the writing has been on the virtual wall for some time. Technology has always served as the catalyst for change and the Internet has proven to be the platform to introduce the next evolution of the auto industry.

Relationship-based selling processes in the real world were presumed to be transferable onto the World Wide Web, but based on experience; not so much! Dealer-centric messages relying on the fact that people like to do business with people that they like are diluted when filtered by the glass wall that isolates the customer from the dealer. In the end if you are not satisfied with the information you can visit here. The logic to—sell yourself, sell the dealership, sell the vehicle and then justify the price—is an accepted wisdom based on the one constant that has survived in both the real and the virtual world: human nature! Unfortunately, human nature also drives the need for consumers to seek the path of least resistance when looking for information to satisfy a need.

Internet-based social networks represent an online community of likeminded consumers who have a strong influence on their online friends. Automotive marketing recognize that they must invest and involve in these online communities as people, not as an auto dealer. However, they will always be perceived as an outsider with self-serving interests no matter how much they try to join in on the conversations. Their best-intentioned efforts to prioritize the interests of their online friends to earn their trust and consideration when they need a new vehicle—or service for their present one—will always be suspect.

Please follow and like us: